TU Clothing re-launch

UK supermarket retailer has re launched its TU clothing range with a revamp of its website and a new TV advert. It�s a move designed to up the level of attention the non-food sector of the retailer receives in the public and to compete in the clothing sector with leaders Primark, Tesco and Asda. Sainsbury�s has expanded its TU products in recent times and the retailer claims that it is now the seventh biggest clothing, footwear & accessory brand in terms of sales in the UK, according to data from Kantar Worldpanel.

The campaign advert showcases the brand�s new summer range, features the song �At Last� by Etta James and carries the strapline �clothes you can�t wait to wear�.

What do you think? I quite like the TV advert. Plus the clothing is looking really good :)